Entrepreneurs can adopt behaviour and strategies to mitigate the effects of these liabilities. For example, innovative new firms can establish alliances with incumbent large firms. These links enable them to access resources to develop the technology further, as well as to gain downstream access to final customers when they do not have the sales and marketing skills to do so. Such alliances may be a precursor to the entrepreneur being able to sell the business to reap a capital gain. On the downside, the more powerful larger partner can dictate terms and expropriate some of the entrepreneur’s potential gains.
So far, this book is filled with industry insider buzzwords like this. While not gobbledy gook, it is not something I would expect an Every Man Joe to just sit down and easily pick up and inculcate into their own personal knowledge base. I don’t think this is going to be a highly rated book by the time I finish if it stays like this.