I’ve often wondered what is the metric to define what a “Big” blogger is. Is it the number of followers they have? The number of average likes they get on a post? The number of comments they get on a post? The number of social media sites they are active on? Is it the number of views their blog gets in a month? Is it the number of writers for the blog and the number of posts they write in a month?
Obviously there is no One Size Fits All answer, as everyone seems to define what a “Big Blog” differently.
Before I go any further, I would like to include this inspirational saying that the Inestimable Inspirobot made just for me. We can all use a dose of inspiration once in awhile.
Now that you are in the proper frame of mind and just brimming with hope and bright dreams for tomorrow, I’d like to get one thing out of the way. Being a big blog has NOTHING to do with a “state of mind”. You are a big blog or you are not a big blog depending on some numerical criteria and your state of mind and happiness about your blog has nothing to do with it. Wipe that nonsensical thinking from your mind please, you’re only making yourself look foolish. In conjunction with that, you also have to realize that not every blog can be big, should be big or even necessarily wants to be big.
I also have to posit that there is a “big” difference between a Big Blog and a Successful Blog. A Successful Blog is one that meets or exceeds the expectations of the blog creator/content creator. Now, the two ideas can intersect, or even be intertwined, making one dependent on the other and I’m afraid that many people equate being a Big Blog with being a Successful Blog.
As a concrete example, take me and my blog. I am a successful blog. I write posts that fulfill my goal of having a book blog and I also write posts that fill the need I have to write. I have people who read my posts, like my posts and comment on my posts. Those are my goals for this blog and I have met those goals. I am satisfied with how my blog operates and the general interaction I get on it. On the other hand, I do not qualify as a big blog by any of my own self-imposed metrics. So lets move on to the main course since I’ve wandered all over before actually getting here.
Bookstooge’s Big Blog Metrics:
- Should have at least 1000 followers
- Should have at least a 10% Like to Follower Ratio
- Should have at least a 5% Comment to Follower Ratio
- Should post a minimum of 3 times per week
- Multiple Content Creators (semi-optional)
- Active on at least 3 Social Media sites (optional)
The first 3 items are pretty non-negotiable in my mind for what qualifies a big blog. Item 4 skirts the line depending while 5 and 6 are optional and I wouldn’t consider them if the first 4 items are exceeded.
And that is why defining what a Big Blog is can be so nebulous. I doubt many of you would have chosen the same 6 items for a Big Blog and as you can tell, even my own metrics are pretty squishy.
That is all I have to say. Do any of you ever think about this subject? If so, what is your opinion? I’d love to hear your thoughts.